What an AI agent needs to book, quote, or recommend you

When a customer asks an assistant to book a haircut, quote a roof, or reserve a table, the assistant looks for the same things a careful human would: what it costs, when you're open, where you serve, what the policies are, and a way to complete the booking. If those facts aren't online in plain text, Google's agent may phone your business to ask, and assistants that can't call will simply recommend a competitor whose facts they could read.

Everything below belongs in HTML text on your site, not only in images, PDFs, or a booking widget, and it has to match your Google Business Profile, Apple Business, Bing Places, and Yelp listings exactly.

Start with prices. Starting prices, ranges, a service-call fee: whatever honest shape your pricing takes. "Call for a quote" with no range gives an agent nothing to compare and is the single most common reason a good business gets skipped. Add what's included at each price, how long things take, and deposits or financing if you offer them.

Then hours, including holiday hours, your service area stated as the neighborhoods and towns you actually serve, and your policies: cancellation, payment methods, insurance accepted, warranties, and guarantees. Finish with the action itself: one booking, quote, or contact path, through a partner the agents already connect to for your trade where one exists (OpenTable or Resy for restaurants, Square or Vagaro for salons, Angi or Thumbtack for home services, Zocdoc for practices), and the same link on your site and your listings.

Assistants increasingly fill in forms for customers. Help them: real buttons and links, every field labeled, no required field that isn't truly required, no surprise pop-ups or CAPTCHAs on the core action where you can avoid them, and a layout that doesn't move while someone, or something, is using it. A plain HTML form that works with JavaScript disabled also works for the widest range of agents and customers.

After the form, confirm. A confirmation page or email closes the loop for the customer and tells the agent the action succeeded. If your phone number is the action, staff it during your listed hours and make sure your voicemail states your hours and your booking link, because some of those calls will be an assistant checking your prices.

An agent that catches two different closing times stops trusting both. Put one person in charge of facts, update the site and every listing in the same sitting, and re-check on a rhythm: reviews and profile edits weekly, AI bot logs and listing drift monthly, prices and seasonal pages quarterly.

That maintenance is most of what our monthly plans do. The free Agent Readiness Check will tell you which of these facts an agent can't find for your business today.